Mesmerize Global Product Sampling Agency works with brands and media agencies delivering first class product sampling campaigns, roadshows, pop up staffing, street teams, conference staff, promo models, flash mobs, sales staff and more.
From the very first call or email through to seamless execution, we understand that we are your brand’s voice on the streets. That means every campaign is delivered with professionalism, passion, and a strong focus on representing your brand in the best possible way. At Mesmerize, we bring together strategic planning, smooth logistics, and expert location sourcing to create product sampling campaigns that truly connect with your audience. We also help you make the most of your budget through smart, impactful guerrilla marketing activations that generate attention without the high costs of traditional campaigns. We are a brand activation agency that has over 3000 trained, motivated Brand Ambassadors across the states and a further 4500 across the UK & Europe. Our aim is to generate maximum exposure for your brand, service or product.
Securing the right permits and space hire is a key part of delivering smooth, compliant brand activations. Having the right permissions in place allows promotional staff and product sampling staff to engage confidently with the public, without fear of being moved on. We help brands identify suitable promo spaces in New York, Miami , Los Angeles. Mesmerize manage permissions, permits, university promo space hire and ensure every activation is set up for success. From pop-ups to supermarkets like Costco, Whole Foods, Walmart, Aldi, and The Kroger. University Promo Space hire. The right location supports stronger visibility, better footfall and more impactful customer engagement.
Branded clothing and merchandise help bring brand activations to life while making promotional staff instantly recognisable on site. From custom uniforms and jackets to hats, bags and giveaway items, every detail adds to the overall customer experience and supports brand consistency. For product sampling staff, clear branded clothing creates a polished, professional look that builds trust and encourages engagement. Merchandise also plays a valuable role in street marketing and promo roadshows, campaigns, giving audiences something tangible to remember. Branded clothing and merch help to increase visibility, strengthen recall and leave a lasting impression.
Promo branded vehicles are a powerful way to take brand activations directly to your audience while creating standout visibility on the move. Ideal for roadshows, product sampling campaigns and experiential marketing executions. Branded vehicles and coffee Tricycles act as both transport and a high-impact promotional tool. They can be used to support promotional staff with stock, merchandise and event materials while also serving as a focal point for customer engagement. In guerrilla marketing campaigns branded vehicles can create surprise, provide flexibility and ensure a strong street presence in key USA State locations, helping brands reach more people in a memorable and dynamic way.
Strong logistics and storage are essential for delivering successful brand activations. From storing stock, uniforms and branded merchandise to coordinating timely deliveries, efficient logistics keep every activation running smoothly. At Mesmerize we manage the whole process for product sampling travelling campaigns across states. campaigns where timing, mobility and setup are critical. Having the right operational support, drivers, Event Managers behind the scenes ensures sampling teams have everything they need to engage audiences effectively and represent the brand professionally. From New York, Miami, Los Angeles and other states. Get in touch.
Data capture and feedback turn brand activations into measurable marketing opportunities. While product sampling staff create face-to-face engagement, capturing customer details and insights helps brands understand campaign performance in real time. Whether through sign-ups, QR codes, or direct consumer feedback, data collection adds value beyond the initial interaction. iPad's and Google live forms can be created for each campaign. In experiential marketing and guerrilla marketing, this information can reveal what locations, messaging and engagement tactics are working best. It also helps brands build stronger follow-up strategies and improve future activations.
Guerrilla location scouting is all about finding high-impact spaces where brand activations can grab attention. The right location can elevate promotional staff activity, improve product sampling results and make street marketing feel more organic and memorable. For guerrilla marketing campaigns, footfall, audience relevance, visibility and timing all matter. Careful location scouting helps identify spaces that suit the brand, support campaign objectives and allow promo staff to engage effectively with the public. Choosing the right environment can increase reach, encourage social sharing and turn a simple activation into a standout moment.